GUIDELINES
The diligent application of the network’s visual identity guidelines by all members is fundamental to reinforcing the network’s presence and reputation in the academic realm.
The logo stands as the cornerstone of the network’s visual identity. It is a symbol of recognition and esteem. As such, members are advised to use the official logos provided below without alteration. This includes maintaining the integrity of colors, proportions, and spacing.
By adhering to the use of these designated logos, we not only ensure a harmonious and professional visual coherence across all our communications but also reinforce our collective identity in the eyes of the global academic and research community. It is through this unified visual representation that we can collectively project the strength, unity, and prestige of our network. We kindly urge all members to respect and adhere to this directive, thereby contributing to a consistent and distinguished portrayal of our institution’s identity.
The visual identity guidelines are subject to evolution in response to the institution’s growth and the dynamic landscape of academic branding. Members should stay informed of any updates or modifications to the guidelines via this webpage.
DIVING INTO THE STORY BEHIND OUR LOGO
Since the year 2015, IMAGO-TRAD has embraced as its emblem the Fool’s Head World Map, also referred to as the “Fool’s Cap Map of the World.” This illustrious cartographic artifact, originating from the 16th century, is distinguished by its extraordinary design, wherein the contours of the map are ensconced within the whimsical silhouette of a fool’s cap adorned with bells, echoing the iconic attire of a traditional jester. This singular choice of imagery is frequently interpreted as a reflective musing on humanity’s perennial quest for comprehension and mastery over the complexities of the world, or perhaps as a nuanced critique of the geopolitical currents prevalent at the time of the map’s inception. Beyond its emblematic facade, the map meticulously catalogues the geographical knowledge of its era, charting continents and oceans with precision. Yet, it is the evocative motif of the fool’s cap that truly captivates the observer, beckoning a deeper contemplation on the essence of knowledge and the voyage of discovery.
